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THE BRAND

We believe in Purity(Suddhata) and Nature(Prakriti). We want to hold every hand and touch every heart so that each one of us one day embraces the purity of nature around us. The Nature(Prakriti) has so much to offer us to cure our despair, pain and stress so that diseases remain away from us. We started working on a single dream, which is to see Ayurveda be accepted from alternate medicinal system to mainstream medicine not only in India but also globally. We would dedicate our life and work to see this dream come true.

 

Come and join us to Embrace Ayurveda, Embrace Life.

In the Ayurvedic system it is these 5 elements that form the building blocks of life. In Sanskrit this system is known as the Pancha Maha Bhuta (Pancha means five, Maha means great, and Bhuta means elements). It is a spectrum of everything in the universe divided into 5 categories just as light can be separated into the 7 colours of the rainbow. The elements are Ether (Akasha), Air (Vayu), Fire (Agni), Water (Jal) and Earth (Prithvi) which are listed from the subtle, light and intangible to the heavy, dense and gross. Everything in the universe is created from a certain ratio of the 5 elements.

Each individual or manusaya at the time of creation achieves a form which is its Prakriti and this constitution remains fixed through his or her  lifetime. The Pancha Maha Bhutas in three combinations : Pitta, Vata and Kapha at the time of conception, constitute your Prakriti. Then our Prakriti becomes imbalanced due to internal and external factors such as genetic factors, bad food combination, repressed emotions, weak tissue and organ systems which becomes Vikruti.

Prakruti is our inner nature, while Vikruti is our imbalanced current state. By understanding the dominant elements inside a person, substance or environment, we are then able to know what influences will be exerted upon the body and mind. We can then find ways to increase the opposing elements to create balance or more of the desired qualities for that moment.

ABOUT US

For centuries Ayurvedic philosophy has been designed for humans to live in harmony with nature (prakarti), with respect and reverence for the resources she provides. We as a company have always believed in such philosophy. We started in the year 2012 and since then we have evolved ourselves from handmade cold processed soap making brand to an entity, which has a wide range of cosmetics, fulfilling all our customer needs. We want to continue to research in our ideas and products by bringing together ancient wisdom along with the modern technology.

As the consumers worldwide are opting green in the cosmetics market, products that use natural or herbal ingredients have driven growth in the market. Companies are increasingly feeling pressurized to focus on sustainability and reduce their environmental footprints. Consumers now are more aware, better informed than ever before and becoming conscious of the ingredients that go into the products that they use thus are averse to chemicals that are known to cause side effects.

Indians have been traditionally inclined toward natural products for their beauty needs. India has a history and knowledge of using natural products. While consumers in the rest of the world have to be educated about the benefits of natural herbs, this knowledge is well inherited in India from generations. The need is for us to translate the ancient Ayurveda recipes into modern easy to use formats with superior quality. We constantly research on our formulations in order to get end product which is traditionally Ayurveda and yet internationally acceptable.

OUR PHILOSOPHY

IDEA BEHIND PHILOSOPHY

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